digital

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

Following our last article about 6 Reasons why you should implement Chatbots for your Hotel, you’ve got to know what it takes to build one. However, if you’ve managed to […]

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]