digital

A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]

Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human”  and then proceeds to ask you a […]

It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics. Which is interesting as CX and analytics seem worlds apart. […]

Assessing a new calendar year usually revolves around how your hotel can increase the amount of guests you attract and how much revenue you can drive. Every year brings new […]

With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is […]

January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! […]

  Distribution falls into two camps – third party and direct. Each one has huge benefits, and potential challenges. Keeping a keen eye on both is essential to ensuring healthy […]

Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of transparency. This has now become a big […]

The rise of digital and mobile and its impact on commerce has given consumers more information, and consequently more power, than ever before, as well as an ever-increasing expectation for instant gratification. […]