digital

The world of paid search marketing remains hugely competitive for hotels, but understanding the latest industry trends and consumer behavior can make a big difference to how search campaigns perform. […]

An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]

This year is set to be an important one for advertisers currently using Google Adwords to shop their wares. If your hotel is one of these businesses, Google is introducing […]

Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]

Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]

A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]

Stop wasting time researching on Google and wading through useless pages. Efficient hotel marketers know how to properly tweak their marketing questions to get the most targeted and relevant results. […]

It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]

Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]

According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]