digital

6 keys to Digital Marketing success in 2018, Part 3: User experience

User Experience becomes even more important In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to […]

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Social Media Madness: Actively Using Influencers Can Help Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]

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Capitalize on Full Travel Planning Journey to Increase Direct Bookings

Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to […]

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Create a digital comms plan that bags you direct bookings

The holy grail of any hotel’s online presence is securing bookings directly. Online Travel Agents have tremendous power within the hotel industry and they’re often the go to booking method […]

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Top 5 Things You Need to Know in Hotel Digital Marketing

This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet […]

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3 Outdated SEO Tactics It’s Time To Drop

We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot […]

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An introduction to the new Google Search Console – what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google […]

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A Masterclass in Lookalike & Similar Audiences Marketing

Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar […]

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CRM: A Hotelier’s Guide, part 3 — A case study with Hotel Emma

We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you can […]

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What Google’s Longer Meta Description Means for Your Hotel

In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs. […]

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