digital

7 Instagram Tips For Independent Hotels

Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the […]

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Facebook Marketing Is Changing: 3 Crucial Updates You Need To Know

Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. NB: This is an article […]

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How To Use Remarketing To Combat Cart Abandonment

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last […]

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How Off-Page SEO Helps Boost Your Hotel’s Online Visibility

Off-page SEO activities refers to activities outside the boundaries of your website that build its authority on the subject and help it rank better on search engines. Here are some […]

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Why a CRM System Is Vital For Hotels, No Matter Their Size

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively. NB: This is […]

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17 Best Hotel Promotion Ideas You Can Use

Before we talk about the hotel promotion ideas that you can use for your hotel, let’s talk about how important promoting your hotel is? Let me guess, as important as […]

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The Ultimate Guide to TripAdvisor for Hotels

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]

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How The Digital Landscape Has Shaped the Buying Process

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have […]

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5 Reasons Why Image Reviews are Key to Revenue Generation

A Management Review Tool is an essential component of a Hotelier’s toolkit. With the evolution of online reviews, on-site plugins and social media, hoteliers have to constantly look at the […]

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How To Design Your Email Campaigns To Retain More Guests

You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important […]

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