digital

The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how […]

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]

In the tech-savvy era where the entire world runs on the social media platforms, double taps, tags, stories, and swipe ups are no new terms to talk about-Yes, I’m talking […]

Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]

With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]

Hoteliers have long known that locals both frequent their property’s restaurant, spa, or cafe – and stay overnight at their hotels. Because of this, a budget for local search marketing […]

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade […]

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

For the traveler, the path to purchase is long and complicated. With multiple devices to search on and many different ways to research and book, it can be difficult to […]

Travellers from around the globe have found TripAdvisor to be one of the most valuable resources at their disposal. NB: This is an article from Little Hotelier This social site […]