digital

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]

A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and […]

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. NB: This is an article from […]

Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]

From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to […]

It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday […]

Social media has come a long way in a very short space of time (and hopefully so has your hotel social media strategy). Still relatively young, the original networking and […]