digital

Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]

A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]

Guest feedback surveys provide hotels with invaluable insight into the guest experience and how to exceed expectations. But these days consumers are inundated with requests to complete surveys. NB: This is […]

Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of your cousin’s baby? Or the days when you had to look up your favourite […]

Great marketing is all about being able to tap into the mind and predict the behavior of your target audience. Fortunately, doing so does not require any psychic abilities or […]

In the last few years, Google has changed their business listing infrastructure a great deal from Google Places and Google + Business into a single comprehensive platform called Google My […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. […]

“Organic is dead!” – This is a phrase we have been hearing lately. Digital Marketing professionals have been writing about this for months, even years, as Facebook continues its push […]

It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary […]