digital

Why Being a Small Hotel Doesn’t Mean You Cannot Be Popular!

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

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Current Hotel CRMs May Be Doing More Harm Than Good

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

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5 Minute Guide to Making a Killer Hotel Promo Video

Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video […]

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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)

In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will […]

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Does Price Parity Affect Your Cost of Acquisition Through Google?

Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]

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personalized loyalty schemes

Predictive Personalization and How It’s Revolutionizing Hospitality

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.

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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)

If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. NB: […]

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Foster User Generated Content in Travel: Owned Channels Best Practices

Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]

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Blogging Inspiration: 12 Post Ideas to Get Guests Clicking

When you’re busy running an apartment, hotel or B&B, it can be difficult to find a few minutes to come up with ideas for your accommodation blog. NB: This is […]

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Your Top 10 Digital Marketing New Year’s Resolutions

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. NB: This is an article from hebsdigital January is a great time for hoteliers to […]

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