digital

Revenue management is never an easy job, but the job is considerably tougher for independent hotels, according to sources. Without the marketing power of brands or the ever-more sophisticated revenue-management […]

Over the past few years Google has made a conscious effort to be a bigger player in the travel industry. Google My Business, Google Adwords, Google Analytics, and Google Hotel […]

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names […]

People are on the go more than ever before. And with the rise of smartphones, they expect to be able to do everything on their mobile device – from planning […]

When a guest takes the time to write a review for your property, the property should respond. If someone took the time to tell a staff member a compliment or […]

In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]

Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]

It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]

When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry […]

Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across […]