digital

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have […]

A Management Review Tool is an essential component of a Hotelier’s toolkit. With the evolution of online reviews, on-site plugins and social media, hoteliers have to constantly look at the […]

You don’t need to hear it again: it’s easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important […]

You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. […]

With the return of budget season, the uneasy feeling of making decisions regarding hotel marketing budgets begins to aggravate hoteliers. The time and energy available to efficiently go through all […]

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki […]

Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into […]

Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers […]

Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as […]