digital

Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. NB: This […]

The importance of your hotel’s Instagram page is growing in lockstep with the popularity of the social media platform. Rest assured, it is not just for millennials… Not only does […]

As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. NB: This is an article from hebs digital From […]

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]

Amy the traveler has over 419 digital moments researching her trip to Nashville over two months before she checks into a hotel, averaging five videos, 360 Web page visits and […]

The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]

A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and […]

Email marketing is not necessarily a new marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this technology. NB: This is an article from […]