digital

When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.

This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and roll-out of advertisements in Instagram’s “Explore” tab.

In order to create a holistic digital marketing strategy, you must weave SEO and content marketing together by playing off of their respective strengths.

Are there alternative ways to ‘buy’ followers? Definitely! Rather than paying for a specific headcount of new followers, there are other ways to invest your money in growing your social platform.

When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.

Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination

There is no shortcut for getting your website to perform well, other than putting as much time and effort as necessary into creating high-quality content reflecting Google’s E-A-T standards.

By maintaining a good referral strategy, with a long-term orientation you can really change online visibility, the amount of useful traffic your website receives and, ultimately, room reservations.

Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.

Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us