digital

Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]

It’s hard to believe, but the holidays are almost upon us. While that might mean it is time to think about gifts and holiday meals, fall also starts the planning […]

Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media […]

The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]

Increasing direct bookings – every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. NB: This is an article from Trust […]

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their […]

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. NB: This is an article from Vizzly Whether these travel […]

When we started, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. NB: This is […]