digital
Why and How You Should Apply the Netflix Model to Your Hotel
It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]
5 Powerfully Effective Ways To Boost Engagement On Facebook
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly […]
Is TripAdvisor New Social App The Future of Travel?
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit […]
How Are You Marketing Your B&B (and is it the right strategy)?
When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — […]
Never Miss a Booking with Real-Time Management
As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]
Is Your Hotel Making These Seven Common Instagram Mistakes?
Instagram is one of the leading social channels and has the potential to bring revenue to your hotel; however, you could be making common mistakes that can block that potential. […]
Millennial Effect: Why Hotels Must Focus Marketing Efforts on This Demographic
When the U.S. was treated to a solar eclipse in August 2017, everybody was talking about it. The social-media channels sizzled with anticipation; conversations everywhere rumbled about plans and parties; […]
Top 5 Things Need to Know in Hotel Digital Marketing (November)
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. NB: This is an article from hebsdigital From TripAdvisor evolving into a social travel platform […]
Skill Sets Required to Manage the Hotel’s Digital Touchpoints
The Increasing Number of Hotel’s Customer Touchpoints: The customer’s booking and digital connection journey changes rapidly each day as new platforms are introduced and guests continually adjust their method of […]
A Unique Value Proposition Drives Powerful Hotel Marketing
What makes the rooms in your hotel different than the rooms in the hotel down the street? If the only difference is price, then you are in a race towards […]