digital

You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. […]

If you ever wonder whether your hotel’s digital future is secure, just ask yourself one question: NB: This is an article from ARO Am I mobile-ready? All key digital trends […]

One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in […]

With 2018 essentially in our review mirror, it’s time to take stock of what was another eventful year in hotel marketing. NB: This is an article from Tambourine That includes […]

When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]

The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China […]

The success of any hotel hinges on its ability to curate memorable guest experiences and lasting customer satisfaction. Of course, this mission rests heavily on a hotelier’s shoulders when we […]

Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue […]

SEO is constantly changing. Hotels looking to harness the power of organic traffic must keep on top of the steady stream of search engine trends and updates. NB: This is […]

As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]