digital
9 Email Marketing Trends to Watch in 2019
Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]
The New Era of Personalization: The Hyperconnected Guest Experience
With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across […]
Inside Google Marketing: 3 Ways We Think About SEO
We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of […]
Does Your Hotel Website Stink? These Six Factors Will Tell You
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]
Social Media for Venues: 10 Must-Try Ideas for Venues
Over the past few years, social media platforms have multiplied and their reach has grown tremendously. Nowadays, if you’re running a business and you’re not on social media, there better […]
Get Lots of Love This Valentine’s With These 5 Campaign Tips
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their […]
Why a Data Driven Marketing Culture Needs to be Top of Your List
The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, […]
Quick Guide to Gaining More Email Subscribers at Your Hotel
Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]
Why Being a Small Hotel Doesn’t Mean You Cannot Be Popular!
Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]