digital
10 Hotel Digital Marketing KPIs
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]
Why Does My Hotel Need A Social Media Manager?
Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]
Want More Direct Bookings? Give the Best Answers in Your Content
Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]
6 Simple Steps to Write Effective Content That Converts
It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]
Using Google Assistant to Book a Hotel Room With Your Voice
Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]
Some Hotelier Frequently Asked Search Engine Optimisation Questions
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. NB: This is an article from Vizergy How do […]
3 Easy Ways to Use Google Analytics to Improve Your Hotel Marketing
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here. And we’re more than happy to oblige. Because we know just how powerful […]
Managing Marketing Strategies For Multiple Properties Can Be Demanding
Managing marketing strategies for multiple properties can be demanding in many ways. NB: This is an extract from a whitepaper by Travel Media Group It’s essential to develop great marketing tactics […]
A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]
8 Questions to Ask Yourself Before Publishing to Social Media
Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? NB: This is an article by Pipeline […]
