digital

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]

In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract […]

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]

When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between […]

Modern hotel marketers face many challenges in the digital space, like uncovering new keywords by looking at competitors, finding sound backlinks, and measuring the gap between their website performance and […]