digital

Hoteliers can not only target travelers at various stages of the purchase funnel, but based on past actions, sites they frequent and ads they’ve previously clicked on.

Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help:

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

Hotel marketing success requires daily discipline. Based on our 35 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.