digital

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]

When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]

When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no […]

The Facebook catalog is one of the few constants when it comes to mastering Facebook marketing for hotels. NB: This is an article from Cendyn The catalog is a reusable […]

Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]

Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]

New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine. NB: This is […]