digital

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

If you are a hotel without a clear-cut social media strategy, you are missing out on travelers that are searching just like this everyday

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

In the face of one of the biggest crisis in recent memory, the hospitality market needs to rethink how it operates and build anew

Consumer budgets might be tighter and travel closer to home. Create campaigns that take account of factors influencing this festive season

Spending time engaging with guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must