digital

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Resort marketing needs to skilfully reflect services and destination and how that value is leveraged with guests. To generate revenue consider these tips

Marketing for small hotels must focus on their unique brand essence – the ways in which they’re not like those established brands – in order to succeed

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail