data
5 Ways for Hotels to Counter Growing Pressure from Review Sites
NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]
TravelClick’s Demand360 enhances IDeaS advanced revenue management solutions
NB: This is an article from TravelClick TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS, the leading provider of revenue management software […]
IDeaS integrates TrustYou review data to improve revenue performance
NB: This is an article by TrustYou TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management […]
How To Use Hotel Data – make sure you compare
We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]
Why Red Lion-Expedia-Marriott raises some curious questions
Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]
Hotel Revenue Analytics Transformation in 5 Hard Steps
Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]
Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]
Per Available Customer: Future of Hotel Revenue Management
A revolution is happening in hotel revenue management. Hotel companies with the highest profit expectations and the most data-driven cultures are beginning to follow the customer instead of the product. […]
Want better Data from AdWords Keyword Planner?
Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]
Six Segmentation Mistakes that Will Cost Your Hotel Money
The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]
