data
Simplicity vs complexity: big data balance in airline Revenue Management
There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]
Use Online & Voice Channel Analytics to Understand True Digital ROI
NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]
When It Comes to Big Data Hoteliers Must Think Creatively
Recently our Head of Education was speaking to a hotelier about the best way to set up and use his new SnapShot Analytics dashboard. Their conversation started by the hotelier admitting, […]
6 Things that Destroy Data-Driven Decision Making for Revenue Managers
In the last part of our 3 part series, we look at 6 factors that get in the way of a revenue manager’s data-driven decision making. Data-killers don’t always look […]
Leveraging hotels’ true unconstrained demand with better data sources
The hospitality industry has long used typical information sources to create as accurate a demand forecast as possible. However, with more sophisticated technology and software now available hotels would do […]
How Airbnb Uses Data Science to Improve Their Product and Marketing
As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room […]
Enterprise Data and the Future of Hospitality
In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a […]
6 Ways Revenue Managers Use Data to Make Their Hotel Smarter
What should revenue management decisions be based on? Revenue management decisions, at their core, must be based on data. It’s all too easy for your potential guests to be over […]
Three ways long-stay hotels can increase their revenue
Today’s savvy hotel groups are always on the prowl for new ways to generate additional revenue, and the thriving extended length accommodation division is making good on delivering exceptional value […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
