data
Getting to the bottom of “big data” buzzword will help airlines fly higher
‘Big Data’ was a buzzword of choice at the CAPA Asia Aviation Summit in Singapore recently. A panel, moderated by Stephen Pearse (managing director of CAPA – Centre for Aviation), explored what […]
Using online information to define and refine your hotel competitive edge
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going […]
Amadeus calls for common data standards in Hotel Industry
The hotel industry is fragmented, and so are the standards it uses to categorize its data. The industry would be better able to communicate with each other if its systems […]
Into a brave new world for Online Travel Agents and beyond
The pace of technical change in online travel is about to speed up and take many players by surprise, according to one of travel’s largest global technology suppliers, Amadeus. Driven […]
Taking the customer temperature in airline marketing
Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]
3 ways to use your competitive intelligence (make the most of your budget)
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for […]
A day in the life of a data scientist at AccorHotels
It may be a relatively new field with a worrying shortage of professionals but at Accor Hotels, data science is already being effectively used. What is data science? According to […]
Beyond the true Competitive set, how many does your hotel have?
A competitive set might be the most important tool hotel operators have at their disposal, that shows where your hotel stand against your competition on a daily/weekly and monthly basis. […]
How Should Revenue Managers Use Data? [Infographic]
NB: This is an article from NetAffinity How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary “best practice” revenue management techniques and intelligence […]
How data can overcome commoditisation in travel
Travel has become a commodity in many markets, making price the only differentiator but big data can help to differentiate offers, writes Andrew Hennigan In many cases travel has become […]
