data
A Crystal Ball for Marketing & Revenue Management
Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to […]
nSight for IDeaS™ Helps Drive More Profitable Bookings Tapping Travel Intent Data
First-to-market revenue management solution provides exclusive access to travel intelligence and online demand data to give hoteliers an unseen competitive advantage When it comes to forecasting hotel booking behaviors in […]
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
Data on Its Own Isn’t Enough, Make It Part of A Hotel’s Culture
Data alone cannot provoke change – rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ […]
What a Ride: A Day in the Life of Hotel Rate Codes
The Rate Code Superhighway Do you really know what your hotel’s rate code has to go through to reach its end destination? Unless you specialize in distribution, most of us […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
Accor: Loyalty schemes facing up to a personalised future
It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
Talking data with Hilton: Jonathon Wardman, Vice President CRM
This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]
