data

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir […]

With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]

Data, information, facts – whatever you choose to call it – collecting and analysing it has become a crucial part of how we understand the world, taking us well beyond […]

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s […]

In today’s ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way […]

Today’s topic is a VERY important one. GDPR, which is the new set of regulations around data protection standards that are coming into effect in Europe in May, is a […]

One of the arguments I continually make in this blog is that many Total Revenue Management efforts are being thwarted by the fact that managers are using the wrong measures […]

Travel and hospitality is an incredibly competitive industry which requires the businesses operating within to create unforgettable guest experiences. NB: This is an article from Welcome Anywhere Until now, the […]

As Revinate’s Senior Hospitality Marketing Strategist, I always say I have the best job in the company. I have the pleasure of working directly with our Revinate Marketing customers to […]

Hoteliers might like the idea of being able to measure asset and market performance using a variety of metrics, but in the current European business environment, analysis is often far […]