data

When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]

Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]

The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]

IDeaS Advisory Services answers some of the commonly-asked questions from hotels across the globe. This article outlines the different ways today’s hotels can achieve intelligent revenue strategies in a Big […]

Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on […]

New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. A […]

The whole conversation around big data is exhausting. The possibilities are endless. But here we are, every day, worried that we are sitting on a mountain of data but doing […]

There’s arguably no other four-lettered word that has made quicker-and more impactful-moves in the hospitality industry than “data” has. With the ascension of the Internet igniting a brisk evolution of […]