data

The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]

Technology has indeed positively altered the way any business is run. Almost every hotel owner knows the importance of guest satisfaction; this being one of the prime areas in bringing […]

What real and tangible advantages does Big Data brings for tourism? What are the business opportunities offered by this technology? As a first consequence, digital transformation and technological advances can […]

I recently caught a pie-baking competition at a local county fair. While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually […]

As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]

At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]

At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]

Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]