data

Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. But with so much data available when analysing […]

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]

Big data is big right now and getting bigger. Every guest visit, website click, and front desk phone call can provide information that’s analyzed to fuel revenue-making decisions and improve […]

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]

Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But […]

Business intelligence (BI) for hotels can be complex because it incorporates multiple disciplines. In a nutshell, BI allows hotels to capture data from internal and external sources (e.g. benchmarks and […]

Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS’s), and […]

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% […]

As hospitality-focused search marketers, we have an overarching goal to drive customers to a hotelier’s website and to ultimately drive a conversion. We focus most of our attention and strategy […]

We can’t escape the topic of AI today. In a world of big data and personalization, it’s shaping how we approach everything in the hospitality industry. NB: This is an […]