data
Congrats Revenue Manager! You Are Now In Charge of Website Conversions Too
One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]
Three Ways Hoteliers Are Kicking Silos of Technology for Good
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. […]
Key to Hotel Business Success: Tracking, Trends & Time
A study of 170 travel and hospitality executives revealed an area where their organizations were lacking was effective use of data. NB: This is an article from Rainmaker It can […]
The Unlimited Hotel Data Sharing Plan
With all the talk of Big Data, we are only at the most embryonic stage of establishing the interconnected hotel. In the typical hotel company, department heads still act as […]
Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]
Rate Shopping: Measurement Is Not Just About History
As many hotels put their 2019 revenue budgets to bed, they are turning to compensation plans for their key revenue staff. Obviously, the budget numbers comprise most of the compensation […]
How Google Uses AI And Big Data To Make Travel Better
Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]
5 Useful Insights Hotels Can Get From Analyzing Guest Data
In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]
3 Easy Steps to Hotel Segmentation Strategy
Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]
Reduce Data Waste in Hotels and “Go Green”
The world is on a mission to go green and the hotel industry is joining the movement. Starting with removing plastic straws from their properties, major hotel chains including Hilton, […]
