data

For the third year in a row, Forbes[1] reported “Data Scientist” as the best job in America. The job pays well (median base salary of $110,000), and qualified data scientists […]

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

Welcome to the “Age of the Customer.” As we witness the ongoing rise of digital trends, hyper-personalization, and value-driven marketing initiatives, we realize that it is increasingly the customer, not […]

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]

Amid the flurry of November’s falling leaves, the avalanche of activity surrounding your 2019 budget preparation is most likely in full force. NB: This is an article from Rainmaker New […]

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

Attribute-based shopping (ABS) has become the latest buzzword in hospitality. The functionality promises to change the way that travellers search and book hotels, shifting from a few room types to […]

One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]

Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. […]