data

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations […]

RevPAR isn’t profit, which is what really matters. Going beyond RevPAR to look at indicators such as GOPPAR (gross operating profit per available room) offers a truer portrait of the success of a hotel.

In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques

The following technologies are essential components of a profitable hotel operation. Each section features one tech best practice, followed by the relevant metrics that it impacts the most.

Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.