data

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

Business Intelligence, BI, is the key to your success! In order to use all the data revenue managers have, we must first understand the data that is available and then focus on how to use it.

The days preceding guests checking in present hoteliers with a great opportunity not only to get guests excited for the stay and let them know what to expect but also […]

Sometimes, the best way to begin a blog is by borrowing a quote. It’s admittedly a conceit that helps contextualize your subsequent thoughts—an artistic device, like a voiceover in a […]

Data analysis is increasingly becoming the game-changer in enhancing revenue management strategy, so it’s never been more important to harness its power in helping you price wisely.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

Data security means protecting data from being accessed, stolen, or damaged by unauthorised persons. Data security may be impacted by cyber attacks and can have serious consequences

Just saying you’re now focused on your guests doesn’t mean you actually are. In fact, if you think about it, making this change means running a different business.

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.