data
How to Use Hotel WiFi to Boost Revenue and Increase Guest Loyalty.
Hotel WiFi isn’t only great for guests. For every hotel, WiFi increases revenue opportunities, as well as ways to boost CRM efforts with data-rich guest insight
How to Take the Guesswork Out of Competitive Intelligence
What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements
3 Lessons Learned from Looking at Aggregate Hotel Rate Data
To access even more actionable rate data, many hotels are turning to rate intelligence platforms, which allow revenue managers to monitor and respond to more granular competitor data in real-time
Is Today’s Hotel Industry Built on Data Driven Personalization?
More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.
A New Position is Born: The Data Manager
I expect that in 10 years from now, each hotel has a data manager and the position will be as important for the success of a hotel like the revenue manager position is today.
Using BI to Create a More Profitable 2020
Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]
Budget-Time: Have you made the right decisions?
Hoteliers cannot leave budget decisions up to gut feelings or even past experiences. Analytics and numbers must be combined with a strong vision and understanding of where the industry is headed
4 Critical Data Pillars for Building a Guest Intelligence Program
Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization
Anomaly Detection to Spot Inventory Issues to Avoid Revenue Leakage.
The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?
3 Essential Data Practices For Improving Your Hotel’s Website Strategies
Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.
