data

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

As some European countries begin to ease their lockdown restrictions, we are seeing slight upticks in domestic and even regional travel intent.

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July

This week’s trends include Asia Pacific specifics, signs of positive momentum in domestic travel, which specific future months we can expect an uptick and what is happening in Australia

I have seen hotels that succumbed and hotels that resurrected and overcame competition, only by changing their distribution strategies and by balancing their channel mix

Domestic travel sees an increase in popularity as travel restrictions begin to be lifted, many regional airlines continue to extend the suspension of flights and large, global events, continue to be shifted

As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches