data

Fragile U.S. Hotel Industry Records Monthly Performance Gains

Hotel occupancy and room rate in May did climb 4 percentage points and 5%, respectively, from April, helped out in some way by Memorial Day Weekend travel

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As Europe’s COVID Cases Relent, Hotels Ready for Business Bounce

European hotels breathed a sigh of relief in early May when the ECDC announced Europe had passed the peak of coronavirus infections. Now comes the hard part

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How Can Commercial Teams Gear Up For Return Of Airline Travel

The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

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Case Surge Could Derail Middle East Hotel Momentum

Middle East Hotel performance momentum could be blunted over resurfacing of more cases across region and some governments unwillingness to shut back down

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Pace Announces its Partnership with OTA Insight

The pace and ota insight integration of rate shopping data between both platforms is a significant stride forward, offering hotels significant benefits

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Asia-Pacific Hotels Post Monthly Performance Gains

Despite top-line growth, hotels in APAC were able to avoid cost creep and managed to reduce labor costs and overheads by 6.7% and 1.3%, respectively

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Signs of Life: After Bottoming Out, Global Hotel Industry Claws Back

As of May, and on a month-over-month (MOM) basis, hotel performance is either stabilizing or picking up. April, fingers crossed, was the bottom

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The Importance of Data for Direct Sales

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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China Recovery as a Prediction Model for the U.S. and Europe

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

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