data

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

The first break-even analysis we ran focused on total revenue, taking into account not only revenue generated from rooms, but also ancillary revenue

With the advent of the ‘new normal’, hotel owners and operators must begin considering the various financial and operational scenarios in their forecasting

Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews

As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set

Hotel occupancy and room rate in May did climb 4 percentage points and 5%, respectively, from April, helped out in some way by Memorial Day Weekend travel

European hotels breathed a sigh of relief in early May when the ECDC announced Europe had passed the peak of coronavirus infections. Now comes the hard part