data

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

In Australia, domestic travel is dependent on state led rules but now allowing travellers from New Zealand these trends are bound to change

The latest edition of the Pulse Report, which tracks data from September 21 to October 4, shows interest in travel continues to rise across the majority of markets, with bookings following […]

Using hotel benchmarking and reports to determine profitability, it’s possible to identify true value and clear the way toward higher profit

Consumer interest in and willingness to travel, although threatened by current environment, continues to highlight strong underlying appeal

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights