data
Look Ahead, Not Back, to Forecast Demand
For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]
Hotel ADR Rise vs Distribution Channels Cost
According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]
London hotels report marginal occupancy growth in May
Occupancy growth is up marginally as revenue per available room (RevPAR) and room rates slump for London hotels during May, according to new preliminary figures released by STR Global. Following […]
Fear of new strategy stymies revenue managers
Revenue managers in Scandinavia are working to overcome their fear of being first. Speaking during a Hospitality Sales and Marketing Association International Europe event Thursday, revenue managers said they understand […]
Amadeus slots a major piece into its merchandising puzzle
Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]
Mobile Trends for Revenue Managers
To say that the world has changed in the past ten years is an understatement. A decade ago, mobile phones were still primarily used to make phone calls, a ‘tablet’ […]
How to avoid “big data paralysis” – A Guide for Hoteliers
We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data for hospitality. Just a few months ago, for example, I […]
