data

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]

As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]

Big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they […]

Today, a revolution is happening in hotel revenue management as hoteliers with the highest profit expectations are beginning to follow the customer instead of the product.  They are using advanced […]

An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]

Numbers don’t lie. Currently, they’re saying hotel performance is on a major tear, hitting all-time highs in occupancy and RevPAR. As president and COO of research firm STR, Amanda Hite […]

We continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, we reviewed the analytic methods that can be utilized by hoteliers. This week we […]

It’s back to school time, and back to school reminds me of getting back to the basics. So, we thought we’d start the fall with a “back to the basics” […]

LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]