data

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

The 10,000 or so hotel revenue managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well prepared […]

Europe is at the hard end of the revenue management discipline, but the lead on data and education comes from North America. Those who think revenue management is just one […]

Two important announcements at the love-in for hosts put on by Airbnb in the French capital this week – both with implications for the rest of the industry. First of all was the […]

The human tragedy wrought by natural disasters, such as the recent damage done along the Atlantic coast by Hurricane Joaquin, can be tremendous. The death toll within the United States […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]

Whether it involves performance, expansion or operations, the European hotel industry is experiencing big changes. Here are six trends sweeping the continent. By all accounts, the European hotel industry is […]

September was encouraging for hotels on the Côte d’Azur and in regional France as they continued to post growth in occupancy and average rates. On the other hand, having stagnated, […]

Hotel results for the United States hotel industry are in, and revenue per available room is back on track after last month’s slow growth thanks to the calendar shift. Here […]

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]