data

  Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]

  NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]

  Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]

  Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]

As hoteliers round out 2015 and head into the New Year, properties in major North American markets are experiencing steady increases in bookings, with 21 of the top 25 markets […]

  The US hotel industry reported positive results in the three key performance metrics during November 2015, according to data from STR, Inc. In year-over-year results, the U.S. hotel industry’s […]

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]

  NB: This is a viewpoint by Rich Maradik, founder of nSight for Travel. The leading hotel revenue management systems (RMSs) essentially use a hotel’s own past data to predict […]

Airbnb’s release of anonymized data about people who use its site to rent their property ‘will give New York City the necessary information to craft needed regulations and to enforce them’ while […]

  NB: This is an article by Rich Maradik, Founder of nSight for Travel The head of Revenue and Distribution for a large global chain framed the hotel big data […]