booking

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

With global booking momentum edging above 50% of 2019 levels for the first time in 2021, it remains a time of planning and steady growth for hotel industry

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions