booking

people watching netflix on tv with popcorn

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

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Inflection Detection: How Travel Brands can Capture Upswings in Demand

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

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What do Changing Holiday Habits Mean for Europe’s Hotels?

With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings

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How to Turn More Website Visitors into Confirmed Bookings

To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them

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The Latest Booking Trends in June 2020

The best way to move forward is to be aware of recent booking patterns, so we can make informed decisions and predictions. We’ve done an indepth analysis

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sign saying cancelled reflecting increase in hotel cancelation policies

Free Hotel Cancellation Policies are Now the New Norm

A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings

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Why is Booking the best OTA?

Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

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graph on screen plotting hotel rates as we reopen

Plotting (literally) the Hotel Comeback post COVID

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

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Three Ways Covid-19 will Change how Travel is Booked

Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically

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COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch

Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability

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