booking

Wake Up! Your Post-Booking Conversion Rate is Costing You Money

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

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Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

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telescope by the seafront increasing market visibility

Effective Tools to Increase Visibility When Using Booking

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

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video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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The Importance of Metasearch Investment Amid Covid-19

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

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Is China Seeing The Return Of Traveler Confidence?

The latest edition of the Pulse Report, which tracks data from September 21 to October 4, shows interest in travel continues to rise across the majority of markets, with bookings following […]

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women runner looking forward and preparing in much the same way a hotel must look to future data to help set their revenue management strategy

Ready for Recovery? Your Direct Booking Action Plan

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

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The Future of Hospitality: Generation Z as Guests and Employees

Millennials have been the centre of every mass-market hotel campaign for the last twenty years or so. This demographic was raised analogue but adapted digital technology as their primary shopping […]

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10 Digital Marketing Strategies for Hotels to Increase Online Bookings

We work with hundreds of hotels and we are going to outline how to press play on 10 digital marketing strategies to increase online bookings

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How New Data Sets Help Hoteliers Measure Traveler Intent

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

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