booking

Putting most important information at the outset of a guest’s interaction with your website increases the chances of bookings converting

Mobile searches are increasing at a faster rate than mobile booking revenues, suggesting the booking experience isn’t performing as well as it should be

These forward looking insights will hopefully help travel marketers shape their strategies as the industry recovers from this outbreak

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm