booking

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown

When news of the travel bubble between Hong Kong and Singapore was announced, interest in hotel searches increased dramatically

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Combining data from New Zealand and Australia, we can see a steady flow of recovery growth in occupancy rates, despite major lockdowns

Concern for the long-term profitability of your hotel assets lies with you alone. The cheapest option will almost always end up costing more

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies