booking

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered