booking

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it