booking

Automating Personalisation to Improve Customer Experience and Boost Revenue

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

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How Personalisation can Increase Your Revenue

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

A Benchmarking Journey to Grow your Direct Bookings

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

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Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

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Window of Opportunity: Analyzing Shifts in Booking Trends

Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape

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How to Increase Hotel Direct Bookings: 5 Tips to Know

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

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Why Is My Hotel Not Converting Enough Direct Bookings?

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

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video thumbnail for interview about 7 hotel commercial mistakes

7 Hotel Commercial Mistakes and What To Do About Them

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

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Fixing the Fragmented Direct Funnel

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

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The Rise of the OTAs, Especially in the US Market

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

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