booking

4 Simple Ways To Get Bargain Hunters To Book Direct

Ultimately, price is only an issue in the absence of value. By demonstrating value, hoteliers can give their guests the extra nudge to book their stay

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OTAs Deliver Business. Can Hoteliers Do Better?

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

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How Hotels Can Best Fight Against OTAs with Paid Search Marketing

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

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City Hotels See a Small Boost and Mobile Revenue Soars at 60%

While it’s uncertain how indoor dining restrictions across the industry will make people feel, let’s focus on our latest hotels booking trend for now

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article image for lybra Recovery of Spanish Tourism: Summer Trends & the Impact of the Delta Variant in the UK

Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

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Why It’s Time to Rethink The Comp Set

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

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How Spain’s Hotels Can Prepare for Return of International Travel

It is time for Spain’s hotels to galvanise the excitement and start building momentum as all signs point north for international travel returning

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What Do Shortened Summer Booking Lead Times Mean For Your Hotel?

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

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booking.com are one of many otas who charge hotels fees

What Booking.com Was Doing to Gain Market Share During Lockdown

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

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How to Attract and Convert Last Minute Bookings

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

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