booking

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

So, what was happening in the U.S. and Canada in the second quarter of the year, and how do these trends compare to the global travelers story?

One of the biggest blind spots in many DMOs’ data is short-term rental, which has overtaken hotels particularly in the pandemic