booking

Add-on options are only found on your own website and once discovered you’ll find your guests want to book direct for this extra personalised service

Despite the many changes the hotel industry has undergone, one aspect remains the same, on the books data still plays a vital role for commercial teams

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

Whereas the arrival of Omicron slightly dampened interest among North America (NORAM) travelers and EMEA, that wasn’t the case in APAC

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives: