booking

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

Real-time reservations are one of the easiest ways to increase profitability through upselling and paying less commission to third party reservation sites