booking

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

Guests crave enriching travel experiences and are willing to reach deep into their pockets to ensure they get them. But they will also be more discerning

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition