booking

Positioning Your Property for Shoulder Season Bookings

Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates

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person on a laptop with credit card possibly making a hotel booking reflecting the importance of flexible booking policies to convert more guests

Best Practices to Gain Bookings on Your Hotel Website

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

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Group vs Transient: What Booking Is Better For Your Hotel?

For some hotels, the security of group income outweighs the potential revenue generated from transient bookings. But, some hotels prefer to wait and see

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Why Channel Management is Critical for Hotel Growth

Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time

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The Battle for Direct Bookings

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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How Metasearch Marketing Can Help Your Hotel

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

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lego character in the shape of a rocket reflecting need for hotels to boost positive reviews

Want to Skyrocket Weekday Hotel Bookings?

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

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5 Hotel Digital Marketing Strategies to Boost Direct Bookings

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

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No One Has the Right Incentive to Drive Direct Bookings

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

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